North America will soon have its very first Hearts on Fire store, slated to be launched in the Atlantic City, by end-June 2008, reports add. The store is expected to open in boutique shops connected to Atlantic City's Borgata Hotel Casino & Spa, sharing the floor with prestigious brands - Hugo Boss, luxury lingerie brand La Perla and Just Cavalli. %% Apt for a Hearts on Fire store, the elements in this store too would project an exclusive shopping experience. A complete range of jewelry from bridal to haute couture will be delivered at the new store. %% The launch of the new store was declared during the Hearts on Fire cocktail at the recent Couture show at the Wynn hotel, Ellen Maloney.