Jewels by Sonia recently launched its designer diamond jewellery at Indulge Bridal Mall, Rupali Square, Saheed Nagar, Bhubaneswar.

According to a spokesperson of Jewels by Sonia, “Jewels by Sonia is an exclusive collection of diamond jewellery for women for all occasions. The brand offers unique designs, embedded with high-quality diamonds at an affordable price.”

The brand launch witnessed a slew of activities, including a fashion show, jewellery exhibition, retail sales, goody bags, and so forth. Celebrities and prominent individuals from Bhubaneswar attended the event.

As many as 24 doctors and nurses were honoured at the event for their contribution to COVID emergency care. The doctors and nurses walked the ramp wearing the exclusive diamond collections of Jewels by Sonia.

Actress Anu Choudhury graced the occasion in support of the healthcare professionals and walked the ramp with them. Sukirti Patnaaik, founder of Indulge Bridal Mall, said “I want Odisha to be a hub of women entrepreneurs. My journey and my entrepreneurial struggles have inspired me to support aspiring women who have the dream but lack the right mentorship or platform to start a business and excel. Through Indulge Bridal Mall, we will be providing the platform to women to launch their products/services.

“Ms Sonia is a passionate designer whose story is inspirational. I believe her designs and quality will speak for themselves. I wish her all the best for her venture. I also want to thank our medical fraternity for its relentless dedication and hard work during the past two years.”

Speaking on the occasion, Ms Sonia said, “I thank Ms Sukirti Patnaaik and Indulge Bridal Mall for giving me this opportunity to launch my brand. My designs have always found support among my friends and family. But creating my own brand and starting a business was always a dream that has become a reality today. Through Jewels by Sonia, I want to make diamonds jewellery affordable to all”.