PGI Launches Two Brand Campaigns Amidst Wedding Season

Both stories of the ad campaign #CommitToLove capture the rare and myriad values of modern love

Post By : IJ News Service On 29 November 2022 12:10 PM

Launched in the midst of the wedding season Platinum Guild International’s brand campaign #CommitToLove celebrates the myriad values of modern love. Platinum Days of Love celebrates love and nudges couples to commit to it, with platinum love bands.

The first film revolves around a couple about to meet the boy’s extended family for the first time. The girl being the older one is visibly nervous and apprehensive about his family accepting the 5-year age gap in their relationship. This is when he reassures her with a poignant line “The only number up for discussion today is our wedding date; the age gap doesn’t count; our love does”. Having successfully reassured her & laid her biggest fear to rest, they stride forward on their new journey together. When difficult conversations make love stronger – it’s a love you want to commit to, a love that is truly rare.

Link to the above mentioned film - https://www.youtube.com/watch?v=wltxOECB-jg.

The second film opens with a married couple getting ready for a celebratory dinner at home for their first anniversary. The wife voices her apprehension about her mother coming to live with them. It’s obviously something they haven’t discussed before and yet circumstances today have led them here.  Her doubts are met with an endearing gesture from her husband – a keychain that he has ready for her mother with the words “Amma” engraved on it, his way of making their home – her mother’s too. The words “Don’t worry, your mom, my “Amma” will feel right at home. If it matters to you, it matters to me as well” strengthen the campaign’s core message of being in sync and in step with each other, making their love one that is rare.

Link to the above mentioned film - https://www.youtube.com/watch?v=CjYurdXVpdw.

Love has undergone a transformation and for young couples today it stands for a set of qualities that they no longer want to compromise on. Anchored in partnership and a sense of equivalence, young couples aspire to be each other’s friends first. Going above and beyond the norm, being the loudest cheerleader in the room, extending unconditional support when it comes to it, accepting and yet pushing each other to do better… are just some of the codes that modern love is based on. The bedrock of progressive relationships is a sense of shared responsibilities, dreams and having each other’s back. Platinum Days of Love celebrates this love because a love like this is truly rare and should be marked with a precious metal that is equally rare like platinum.

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