Zoya, a diamond boutique from the House of Tata, launches its sixth outlet at the Taj Mahal Palace in Mumbai. The new outlet was inaugurated by CK Venkatraman, managing director of Titan Company Ltd. and Puneet Chhatwal, chief executive officer of Indian Hotels Company Ltd. (IHCL).

“Zoya opening at the Taj is a moment of great pride and significance for us as it is two of the finest luxury brands from the House of Tata coming together. Taj is a destination synonymous with the finest in luxury hospitality and Zoya, is the jewel in our crown. This intersection of excellence in design, personalised service, and honouring artisanship illuminates the way forward for warm luxury,” said Venkatraman.

The boutique is styled with feminine interiors in pastel hues, patterned floors and engraved walls. A private lounge is arranged with a view of Taj Boulevard, the Gateway of India and the Arabian Sea.

“In line with Tata group’s approach of driving synergies across its companies, The Taj Mahal Palace, Mumbai is delighted to welcome Zoya from the house of Titan. For over a century The Taj Mahal Palace has been the epitome of luxury and is home to an array of renowned global lifestyle brands. Zoya with its timeless elegance and impeccable craftsmanship presents a unique offering for our guests.” said Puneet Chhatwal, chief executive officer of IHCL.

Zoya launched in 2010 as a new retail format of Tanishq, a jewellery retail giant from Titan Company, which is backed by the Tata Group. The luxury jewellery brand opened its first brick-and-mortar outlets in Mumbai and Delhi. The boutique opened its second store in Mumbai at the luxurious Palladium Mall in Mumbai in 2018. The other three Zoya stores in Mumbai are situated at Khar West, Thane West and Andheri. Zoya entered south India with the launch of its first flagship boutique in Bengaluru in the year 2020.

Source: indiaretailing