Senco Gold & Diamonds has launched a new campaign to celebrate Women’s Day, showcasing how women working in different fields and wearing the mangalsutra at the same time.

The women are shown wearing the mangalsutra, and the voice-over talks about the power, strength and capabilities of women from different strata of life.

Commenting on the new campaign, Joita Sen, Director and Head of Design and Marketing, Senco Gold & Diamonds, said, “Women are capable of doing much. We just need to overcome social stereotyping. A lot of women need to be more aware socially, legally and financially and then we will be unstoppable. International Women’s Day is not a one-day celebration but a year-long celebration of oneself and one’s identity that is unique to oneself. Also, I feel women keep traditions and culture alive. Let us abandon norms which are outdated and needlessly restrict us. Let us embrace, and if required, create new norms, that can free us mentally and teach the present as well as future generations to think and feel as equals. Women should support women and not be the cause and perpetrators of their restrictions. Notably, it is also important for the mothers of sons (me being one) to teach our sons to be as progressive and respectful as our daughters. The campaign demonstrates the power of women in all strata of our society. They are all doers in their own right. Through our new campaign and the new Sutra collection, we, at Senco Gold & Diamonds, would like to pay our tribute to all women across the country.”

To further celebrate the spirit of International Women’s Day, Senco Gold & Diamonds has also launched a new collection, named Sutra—The Mangal Sutra Collection. The collection comprises intricately designed diamond and gold mangalsutras, which start at Rs 10,000 onwards.

The Women’s Day offer is available across Senco Gold & Diamonds showrooms and online channels till 13th March, 2022. To view the collection, click the link below- https://sencogoldanddiamonds.com/products/category/mangalsutra-all-products