Ratan Tata-backed fine jewellery brand BlueStone has opened its third manufacturing unit in Jaipur, Rajasthan. With this new manufacturing facility, the company aims to meet the rising demand for its products and reduce production timelines by 40%.

Gaurav Singh Kushwaha, Founder and CEO of the company, said, "With the launch of our new manufacturing unit in Jaipur, we have expanded our production capacity three-fold, which is required to meet the scale at which we operate at present, having opened 68 new stores over the last two years and with plans to open more in the months ahead.”

Spread across an area of 20,000 sq.ft., the manufacturing unit has a processing capacity of over 250 kilograms of gold per month. The manufacturing unit in Jaipur will help BlueStone leverage the region's jewellery-making techniques and abundant supply of human resources.

“Jaipur has a great ecosystem for jewellery manufacturing, as it offers both, material and human resources needed to set up successful operations. We intend to double the size and capacity of the new manufacturing unit in about a year from now with the premise having an additional 20,000 sq.ft. of space that could be utilized," Kushwaha added.

The jewellery retailer is scaling its operations across the country with new warehouses and stores. In line with its growth plans, BlueStone said that it will hire over 400 employees over the next 3-4 months, across production, warehouse, logistics, and design functions.

Established in 2011, BlueStone has over 65 retail stores across 22 cities.