With a spectacular store in the heart of Kolkata at Forum Mall, Limelight expands its retail presence in the Eastern belt. The store launch event was graced by the royal princesses of Mayurbhanj, Odisha, HH Jema Akshita Bhanjdeo and HH Jema Mrinalika Bhanjdeo along with actress and Member of Parliament, Nussrat Jahan. HH Princess Akshita said, “I think one of the most important issues is human rights associated with mining. Lab grown diamonds are not mined but instead has innovation and technology at its core that completely eradicates the social and environmental damage.”

The store has a contemporary architectural design with an exclusive range of exquisite solitaire jewellery and a marvellous first ever ‘Hologram’ display. The brand’s customer services include Lifetime Buyback, 100% exchange guarantee, design customization, EMI facility. Commenting about the launch, HH Princess Mrinalika said, “I've always heard from my parents, grandparents about the Kohinoor being the most beautiful diamond that we have ever known and today I was actually educated about the fact that the purity of that Kohinoor diamond is actually the purity of the each and every CVD diamond. Technology to be able to do that is very impressive.” Jahan said, “I simply love the store and the concept of lab grown diamonds. Exact same diamond but no compromise in quality yet it is sustainable and saves the environment; and completely grown and made in India.”

Limelight is India’s leading brand in offering sustainable lab grown CVD diamond studded jewellery with a presence across Delhi, Bangalore, Chennai, Hyderabad and 20 other cities, Limelight has been redefining the way lab grown diamond jewellery is experienced in India. Limelight CVD diamonds are eco-friendly diamonds that are absolutely real but at the same time planet friendly because they are not mined but instead grown above in labs in exactly the same way. So they end up saving huge tonnes of land and gallons of water that is destroyed in mining - something that is so critical in current times where our environment and planet needs our attention and care. Since they are not mined, they save up on the mining costs and therefore are pocket friendly too without any compromise in quality or make.