In a stunning display of artistry and conservation, Anmol Jewellers unveiled their latest collection, ‘Gaja,’ in collaboration with the World Wide Fund for Nature (WWF) India. The launch event, held at their flagship store in Mumbai, showcased the bespoke fine jewellery line designed to support elephant conservation.

“Gaja was created keeping in mind the deep emotive value it holds for the brand,” said Anmol Jewellers’ founder, Ishu Datwani. “It’s not only artistic and royal, but we take immense inspiration from Lord Ganesha and his association with elephants, which are symbols of good fortune and abundance. Every significant occasion in life is blessed by Lord Ganesha, and we have tried to capture that spirit in Gaja.”

The event was attended by celebrities, friends of the brand, and jewellery connoisseurs, who gathered to admire the collection while learning about the importance of elephant conservation. The attendees also heard firsthand stories from the Datwani family, who were inspired to create the collection after their travels in Africa.

Crafted by 18 skilled artisans, the Gaja collection includes rings, necklaces, and other fine jewellery pieces, with each item taking an average of 150 hours to complete. In total, the collection represents 2,700 hours of craftsmanship. A percentage of the proceeds from *Gaja* will go towards WWF India’s efforts to protect elephants and their habitats.

Anmol Jewellers’ creative director, Trisha Datwani Anand, expressed the personal connection that inspired the collection. “A family trip to Africa 15 years ago cemented a core memory for us and our association with elephants. My dad and I even share matching elephant tattoos on our wrists, symbolizing the bond between a parent elephant and its calf. We truly embrace the aura of elephants at Anmol.”

With Gaja, Anmol Jewellers combines luxury and purpose, creating not just a fine jewellery collection but also a tribute to the majesty of elephants and their role in Indian culture.