Tanishq Marks Three Decades in Mumbai with a Spectacular Celebration

Tanishq honours 30 years of trust and love in Mumbai with a dazzling evening featuring the Rivaah X Tarun Tahiliani collection launch and an immersive diamond showcase in collaboration with De Beers

Post By : IJ News Service On 09 December 2024 11:52 AM

Mumbai shimmered brighter than ever as Tanishq celebrated three decades of unwavering trust and love from over 8 lakh families. The event, titled Pride of Tanishq: Made by You, Made for You, brought together patrons, celebrities, and influencers for an evening that blended craftsmanship, innovation, and heartfelt gratitude.

The event unveiled two major highlights: the Rivaah X Tarun Tahiliani collection’s second edition, designed for the modern Indian bride, and the Mine to Marvel Diamond Zone—a one-of-its-kind immersive experience created in collaboration with De Beers, offering an insightful journey into the world of natural diamonds.

A Celebration of Bonds and Milestones

For over 30 years, Tanishq has been an integral part of Mumbai’s celebrations, creating jewellery that mirrors life’s most cherished moments. This milestone evening honoured the trust of its customers, who have made Tanishq synonymous with elegance and authenticity.

“Rivaah by Tanishq in collaboration with Tarun Tahiliani is privileged to announce a collection that celebrates contemporary elegance and the flamboyance of the modern Indian bride,” said Mr. Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited. “Our partnerships, such as the one with De Beers, reiterate our commitment to offering the finest in all categories.”

Rivaah X Tarun Tahiliani: Redefining Bridal Elegance

Designed for the Sutradhar bride who balances modernity with tradition, the new Rivaah X Tarun Tahiliani collection is an ode to progressive Indian women. Motifs like the Phoolchadar symbolise prosperity and beauty, while the Drape Story reflects fluid femininity through scalloped designs inspired by Tarun Tahiliani’s iconic drapes.

This collection, spanning over 80 designs, offers exquisite options for every wedding moment, from chokers and haathphools to maang tikkas and harams, blending intricate craftsmanship with modern aesthetics.

Mine to Marvel: The Diamond Journey

The Mine to Marvel Diamond Zone was a standout feature of the event. Developed in collaboration with De Beers, the zone offered a rare glimpse into the journey of natural diamonds—from deep within the earth to sparkling marvels of artistry.

“Customers today seek clarity on the authenticity of diamonds,” said Mr. Amit Pratihari, MD, De Beers India. “This immersive zone underscores our shared commitment to trust, transparency, and quality.”

A Legacy Rooted in Trust

The evening highlighted Tanishq’s enduring commitment to its customers, who remain at the heart of its journey. From the groundbreaking Rivaah X Tarun Tahiliani collection to the immersive diamond showcase, the event encapsulated Tanishq’s customer-first philosophy.

As Mumbai continues to evolve, so does Tanishq—redefining traditions, embracing innovation, and celebrating the stories that its customers create with every precious piece of jewellery.

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